It's a big day for Page owners who are looking forward for ways to promote their Pages, as Facebook has announced a global roll out of Promoted Pages Likes. It will be an easier way for Page owners to run ads and promote their Pages.
Promoted Pages Likes will allow Page owners to create ads with the motive of earning new fans directly from their Page. Facebook made the feature first available to U.S. businesses in December 2013.
Increasing the size of the fan base has always been a challenging task for Page Administrators and Small Businesses. The Promoted Pages Likes will open up new opportunities for small businesses to scale up the connections to their Pages and find new customers.
Promoted Page Likes panel is present on the Page Admin view. Page owners can click on the panel, select their budget, and start running their campaigns. One of the interesting features of Page Likes ads is that they can run on desktop and mobile News Feed. These ads target the audience on the basis of the location selected by the Page owner. Moreover, the ads will run till the time you want to continue with the promotion.
Let's have a look at how the new feature works:
Choose your Daily Budget
Decide upon the estimated number of likes that your Page can get every day. The amount you will be investing on running the Page Like campaign each day will depend on the number of people you want to reach out to.
Target Your Ads
Decide between showing your ads to people near your business, state, city, or country.
Promote your Page
Your ad will include a link that will make it easier for people to like your page.
Since small businesses don’t have time and resources to invest on creating ads, the new way will help business owners in attracting new fans.Facebook Launches the Promoted Page Likes Globally; An Easier Way For Businesses to Buy Ads & Acquire Likes on Their Page!,