Apr 1, 2015 113 reads by Ritu Sharma

With the most mentioned drop in Facebook pages’ organic reach, page admins of event heavy pages, such as those for music artists have been taken aback. Facebook launched a new feature this week aimed at solving this issue.

Facebook Launches Subscribe Button For Pages’ Events!

All pages on desktop and mobile will now be featuring subscribe buttons in their events sections and users who click those buttons will receive the same types of notifications that they would see from other users’ events.

Karissa Bell of Mashable said that the new feature allows users to stay informed about events from pages in their event dashboards, both via the Web and Facebook’s mobile application, rather than being required to check those pages, avoiding the whims of the social network’s News Feed algorithm.

Facebook Launches Subscribe Button For Pages’ Events!

Josh Constine of TechCrunch reported that users’ friends will be also able to see which events they have subscribed to, the same way they can see pages they have liked. He also added that music artists in particular suffered when Facebook began preventing pages from setting default landing tabs in 2012, which the social network has attempted to address with its Shop Now call-to-action button by enabling those pages to thus lead users to non-Facebook destinations such as stores on artists’ websites or on iTunes.

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Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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