Facebook to Get Microsoft Live Search as Default Search Engine!

Jul 25, 2008 | 2,158 views | by Navneet Kaushal
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facebook1 Facebook to Get Microsoft Live Search as Default Search Engine!

One thing about Microsoft that no one can disagree upon is its 'relentlessness', and an insatiable appetite for achieving what it sets its eyes upon. In October 2007, we had informed our readers that, Microsoft had acquired 1.6% stake of the leading social networking website, Facebook.

Now, according to Market Pilgrim, Microsoft has struck a search and advertising deal with Facebook. With the implementation of this deal, MSN would be able to integrate Live Search and Microsoft search advertising into Facebook.

microsoft1 Facebook to Get Microsoft Live Search as Default Search Engine!

The news of the deal came through Microsoft's Analyst Day 2008. According to Satya Nadella (Head of Search Unit, Microsoft), “One last thing I want to talk about is an extension of our Facebook relationship where we are extending it to search and page search. We will be providing an API to Facebook where they will create a rich search experience for the Facebook users and that is something that they will launch in the fall working with us. And it will carry both our web results, as well as our page search advertising. We are excited about using that as an opportunity to further expand the Live Search reach.”

However, the financial and exclusive details of the deal are still a closely guarded secret.

4.thumbnail Facebook to Get Microsoft Live Search as Default Search Engine!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Facebook to Get Microsoft Live Search as Default Search Engine!
4.thumbnail Facebook to Get Microsoft Live Search as Default Search Engine!