Dec 3, 2013 113 reads by Navneet Kaushal

Faceboook has revealed that it has made to major changes in how the News Feed displays news content. Post changes, viewers will be able to see up to three related articles on clicking on an article. Along with this, the comments on a story you have already seen may "bump" into that story back up in your feed.

While sharing the story on its blog, Facebook also talked about the new related articles feature. It said,

"To complement people’s interest in articles, we recently began looking at ways to show people additional articles similar to ones they had just read.

Soon, after you click on a link to an article, you may see up to three related articles directly below the News Feed post to help you discover more content you may find interesting".

Facebook also showed an image of how the article would appear:

Facebook Makes Changes in News Feed: Gives More Privilege to Related Articles & Past Stories Getting Comments!

Story Bumping Influenced by Comments

The Story Bumping feature was introduced in August. It let the users see the articles they were unable to view earlier, without scrolling till the end of the news feed. Even if the stories got old by the next visit, Facebook might bump them higher if it considered the stories were generating enough interactivity & the user should look at them.

Making more changes to the feature, Facebook says that some of the stories that were previously shown to the users may be bumped back, if fresh comments are posted on the news post. Here's what Facebook said:

"We’re updating bumping to highlight stories with new comments. After people read a story, they are unlikely to go back and find that story again to see what their friends were saying about it, and it wouldn’t bump up in News Feed. With this update stories will occasionally resurface that have new comments from friends.

As a result, people may start seeing a few more stories returning to their feed with new comments highlighted. Our testing has shown that doing this in moderation for just a small number of stories can lead to more conversations between people and their friends on all types of content".

Facebook also said that it will work towards making improvements in surfacing quality content in place of "meme" content, especially for mobile devices. The strategy behind would be to tap more into what people are clicking on. The sites posting "meme" photos will however suffer from the update. Here are the comments from Facebook:

"People use Facebook to share and connect, including staying current on the latest news, whether it’s about their favorite celebrity or what’s happening in the world. We’ve noticed that people enjoy seeing articles on Facebook, and so we’re now paying closer attention to what makes for high quality content, and how often articles are clicked on from News Feed on mobile. What this means is that you may start to notice links to articles a little more often (particularly on mobile).

Why are we doing this? Our surveys show that on average people prefer links to high quality articles about current events, their favorite sports team or shared interests, to the latest meme. Starting soon, we’ll be doing a better job of distinguishing between a high quality article on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories on mobile. This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently".

Facebook Makes Changes in News Feed: Gives More Privilege to Related Articles & Past Stories Getting Comments!, 5.0 out of 5 based on 2 ratings
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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