May 12, 2015 113 reads by Ritu Sharma

Reports suggest Facebook is using its index of more than one trillion posts to make it easier to share links on mobile. It has been observed that it gets difficult for Facebook's mobile users to search and share links from their devices, and the social platform is hoping to remedy the problem by offering an "Add a Link" button to some iOS users' screens alongside the options to share photos or location.

Facebook confirmed the rumors to TechCrunch by saying, "We're piloting a new way to add a link that's been shared on Facebook to your posts and comments."

To use the Add a Link button, you can type a search term into a box and then can preview a link from a drop down menu. Results are based on links and websites already popular within the Facebook app. The new search feature could potentially yield a great deal of useful data for Facebook, including users' news and content preferences along with targeted advertising to match users' tastes.

Facebook's latest launch into the search domain could prove to be a bad news for Google since users will no longer need to leave the app to search for content. An “Add a Link” button could also pull advertising revenue away from Google in favor of Facebook's wealth of data and new plan to publish news content on site rather than linking back to the original site.

Facebook Offers “Add a Link” Button To iOS Users!, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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