All page owners rejoice! Now Facebook will help you in promote your page. That too for free! Facebook has introduced a feature that will promote the photos from your page on the home pages of users that LIKE your page.
In other words, if someone is your fan page's member, then they will be notified on their homepage when you add new photos to your page. This means that you stand a fairly good chance of people coming on to your page to see, what the new photos/offer/announcement is all about.
Earlier, Facebook used to highlight the friends’ photos on the home pages, but now, they have started promoting page photos. This new feature of Facebook is like a free advertising campaign for brands with pages. The more photos you upload the more chances of your page being highlighted by Facebook.
The Photo Appeal:
It goes without saying that photos and videos add a lot of color to the page. They are a welcome break from mundane blog feeds and articles. Pages look a lot more attractive with regularly updated images.
Also, when you add an album, it gets automatically updated into your fan's news feed too. See this for an example, how the photo updates show up in follower's news feed and ticker.
The key here is to be active and keep updating your fan page with photos. And if you see fit, you may also tag your friends in these photos.