Facebook announced that Instagram and Facebook advertisers can now run the reach and frequency for 90 days.
This feature was built based on customer feedback which will allow them to run de-duped campaigns over an extended time period.
Facebook stated: “When running longer campaign lengths, we suggest that you also utilize the frequency cap interval feature. Currently, if you do not break up your longer (90-day) campaigns into frequency capped intervals then there will likely be very low delivery on some days (we will look to improve our pacing with this in the future). Instead, you should break up the campaign into the interval that you think is right for you. Many advertisers use an interval of 1-2 weeks. Once you know the interval that is right for you, campaigns up to 90 days in length allow you to set-up 1 campaign which will last for the entire quarter.”Facebook Reach And Frequency Campaign Can Be Booked For 90 Days!,