Facebook finally hits the shelves with its ad unit, called “lead ads”, which had been in beta test since June.
Available to all marketers worldwide in 30 different languages, the “lead ads” comprises of a two-click process, where consumers tap an “add button” and then get agreed for the submission of their auto-filled name, phone number and email address to get a quote, a follow-ups sales call or many more. Such personal information has already been part of Facebook users’ profiles, allowing for the easy second step.
Besides, the ad unit will also allow people to edit their contact information prior to the form submission. Thus, Facebook has fully simplified the two-tap process of forms filling on mobile.
Through a blog post, Facebook said:
“When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address. Automatically populating the contact information that people share with Facebook makes filling in the form as fast as two taps: one click on the ad to open the form and another to submit the auto-filled form. Like all of our ad types, lead ads were built with privacy in mind. People can edit their contact information before submitting the form, and this information isn’t sent to the business until a person clicks “submit.”
Facebook said in the coming week the ad unit would enable video and carousel lead ads and would even introduce it for desktop users.
Facebook Rolls out New Ad Unit to Make Forms-Filling on Mobile a Two-tap Process!,