Facebook Rolls Out Categories For Ad Targeting For Academy Awards, World Cup & Asian Americans!

Feb 24, 2015 | 1,832 views | by Ritu Sharma
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Facebook updated their ad targeting domain by adding new categories to it. These new categories will enable the advertisers to focus on the 87th Academy Awards, ICC Cricket World Cup 2015 and Asian Americans. Fialkov Digital shared the screenshots of the new targeting options.

Ad Targeting Image 1 Facebook Rolls Out Categories For Ad Targeting For Academy Awards, World Cup & Asian Americans!

Ad Targeting Image 2 Facebook Rolls Out Categories For Ad Targeting For Academy Awards, World Cup & Asian Americans!

Ad Targeting Image 3 Facebook Rolls Out Categories For Ad Targeting For Academy Awards, World Cup & Asian Americans!

Here is Facebook’s description of the Asian-American targeting option:

“We are expanding the ways that marketers can reach people based on their expressions of ethnic affinity. Now, we have added an additional ethnic affinity targeting segment allowing you to reach people who live in the U.S. on Facebook whose activity aligns with Asian-American ethnic affinity.

“These new options are designed to support your multicultural marketing efforts and will help you reach the people who matter to you and tailor your message and creative to them. They are available in our self-serve ad interfaces under the targeting category of More Demographics → Ethnic Affinity.”

The screenshot below illustrates the creation of multi-product ads in Power Editor.

Ads Targeting Image 4 Facebook Rolls Out Categories For Ad Targeting For Academy Awards, World Cup & Asian Americans!

Advertisers can now upload up to 5 images and related links for their multi- product ads in Power Editor and up to 10 in Facebook’s ads application programming interface. Facebook will then choose the best performing images and links, and would include them in multi product ads in proper order.

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24.thumbnail Facebook Rolls Out Categories For Ad Targeting For Academy Awards, World Cup & Asian Americans!
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.