Keeping in track the co-relative and co-dependent relationship between Facebook and its advertisers, Facebook launched new free educational resources for both big and small marketers on its platform.
Blueprint is a new program for training brands on the best practices for advertising and marketing campaigns.
It combines online courses with in-person training and provides certifications for brands that “master” Facebook marketing.
The courses are organized and sorted according to categories or otherwise cater to specific roles. You can also choose from full-on “tracks” that you would like to follow if you are looking forward to learn a specific collection of skills.
There are currently over 35 courses; some examples include Facebook Terminology, Direct Response Marketing and A/B Testing. The program will keep track of your progress and results.
Blueprint is available in English on both mobile and desktop as long as you have a Facebook account.
Now, for the newcomer businesses on Facebook, the company has initiated with “Learn How” which is an online learning center offering simplified guides to FAQ’s.
It includes videos, photos, and step wise instructional guides to show businesses things like how to create a Page or Custom Audience. Learn how is available in 14 languages on a newly redesigned Facebook for Business website.Facebook Rolls Out New Free Educational Resources For Marketers & Brands!,