Facebook makes algorithm updates to serve more relevant news feeds ads to users. In the latest announcement, Facebook said, "When deciding which ad to show to which groups of people, we are placing more emphasis on feedback we receive from people about ads, including how often people report or hide an ad".
Facebook said that advertisers will be benefited with the updated algorithm.
"If someone always hides ads for electronics, we will reduce the number of those types of ads that we show to them." Facebook added that it’s "ultimately better for marketers, because it means their messages are reaching the people most interested in what they have to offer."
Advertisers might see some distribution variation in the ads in coming weeks, while the changes in News Feed algorithm are being rolled out.Facebook Rolls-out Algorithm Update to Make News Feeds Ads More Relevant!,