Facebook All Set to Make Ad Campaign Structure more User Friendly!

Feb 27, 2014 | 861 views | by Navneet Kaushal
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Facebook is all set to launch its new ad campaigns structure which will incorporate ad sets to the previously existing levels of advertising- campaigns and ads. It is believed that the introduction of the new level will make it easier for the advertisers to organize and optimize their ads.

New Ad Campaign Structure Facebook All Set to Make Ad Campaign Structure more User Friendly!

The new structure can be categorized as follows:

  • Campaigns: Campaigns relate to the objectives of the advertisers. They are designed to optimize and measure results for each objective across different ad sets and ads.
  • Ad sets: Available in all campaigns, they can be arranged to represent audience segment. The ad delivery system will optimize delivery for the best-performing ad in an ad set.
  • Ads: Found within the ad sets, they feature different images, links, videos, or text. You can still control the creative, targeting and bidding at the ad level.

The change will be rolled out on March 4 and will be absorbed in all the interfaces- Ads Create Tool, Power Editor, Ads Manager and Preferred Marketing Developers. All the ad campaigns will be automatically transferred to the new structure as soon as the change is executed but it will hardly affect delivery, ad spending, historical data and performance of the existing ads.

Facebook All Set to Make Ad Campaign Structure more User Friendly!, 5.0 out of 5 based on 1 rating
1.thumbnail Facebook All Set to Make Ad Campaign Structure more User Friendly!
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail Facebook All Set to Make Ad Campaign Structure more User Friendly!
1.thumbnail Facebook All Set to Make Ad Campaign Structure more User Friendly!