Facebook will soon start passing browsing data from apps and websites that utilize its Like, Share or Send buttons into its ad systems. Announcing through one of its blog posts, Facebook said, “We are continuing to roll out online interest-based advertising and will now begin including information from pages that use Facebook’s Like button and similar social features, as we announced last year.”
Users are not required to actively like, send, or share something using a Facebook button for their browsing data to be gathered for ad targeting; they simply get to make a visit to a page through the enabled buttons. Interest-based targeting, uptill now, has been largely confined to what users did on Facebook itself.
Advertisers can target ads through browsing data on Facebook properties, in addition to external apps and websites in the company’s mobile ad network, Facebook Audience Network (FAN).
Facebook made all these announcement through its blog posts, with titles like “Making Ads Better and Giving People More Control Over the Ads They See,” wherein the company first brought to shelves interest-based targeting including two sentences: “Starting soon in the US, we will also include information from some of the websites and apps you use. This is a type of interest-based advertising, and many companies already do this.” The post further revealed that Facebook users will also be able to choose interest-based targeting through the Digital Advertising Alliance’s Ad Choices opt-out page.
The title of this week’s announcement was, “A new way to control the ads you see on Facebook.” This new control enables users to turn on or off interest-based targeting instead of doing it through Ad Choices.Facebook Soon to Begin Using Like, Share Buttons for Behavioral Ad Targeting!,