Weekly Infographic: Facebook Sweeps Social Commerce with 85% of the total Sales!

Mar 21, 2014 | 1,348 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 5.0/5 (2 votes cast)

There are some very interesting discoveries here, perhaps the fact that Facebook dominates is not a surprise but, 85% of all social sales? That’s massive.

social commerce Weekly Infographic: Facebook Sweeps Social Commerce with 85% of the total Sales!

Let’s look at the key takeaways…

  • Facebook drives 63% of all social media traffic to Shopify stores
  • Pinterest (13%) drives more traffic than Twitter (10.5%)
  • Sales coming from Reddit grew 152% in 2013
  • The highest average order coming from social traffic is $66.75, and it comes from Polyvore. Instagram is very close with $65
  • Highest conversion rate is 1.85% from Facebook traffic

Now, the interesting thing here would be if you look at your own sales to figure out where they are coming from.

Today's infographic is based on a study conducted by Shopify, the e-commerce platform to create online stores.

social commerce infographic Weekly Infographic: Facebook Sweeps Social Commerce with 85% of the total Sales!

Weekly Infographic: Facebook Sweeps Social Commerce with 85% of the total Sales!, 5.0 out of 5 based on 2 ratings
1.thumbnail Weekly Infographic: Facebook Sweeps Social Commerce with 85% of the total Sales!
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail Weekly Infographic: Facebook Sweeps Social Commerce with 85% of the total Sales!
1.thumbnail Weekly Infographic: Facebook Sweeps Social Commerce with 85% of the total Sales!