Facebook Takes A New Step In Local Search With Its Latest App “Hello”!

Apr 27, 2015 | 1,571 views | by Ritu Sharma
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Facebook is stepping ahead in the world of local search with the testing of its latest app “Hello.” Hello will enable mobile users to search for people on Facebook, as well as businesses using either their specific company name or category. Once found, users can call with one tap. This is presumably similar to Google's tap-to-call feature. The app also enables to get directions to the location.

Facebook said on a blog post, "So if a friend tells you about a new restaurant in your neighborhood, you can use Hello to find their hours, make a reservation, and get directions, all without leaving the app."

Hello will also be able to use Facebook profiles to provide relevant information about callers that will pop up with incoming calls, including a Facebook picture, name and number of contacts in common.

The Hello app includes a privacy feature that gives an option for blocking commonly blocked numbers and also specific numbers. Blocked calls go straight to voicemail but still show up in the call log. Android users can download the test version of Hello in the Play Store.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.