Facebook is on the verge of testing a feature that will display reviews by the professional restaurant critics on Facebook Pages. Critics reviews will turn up along with starred reviews from friends and other Facebook users, when people will search for certain U.S. restaurants on Facebook.
Facebook will be partnering with five publishers – Bon Appetit, Conde Nast Traveler, Eater, New York Magazine and the San Francisco Chronicle, and will be associating the professional content with a selected group of restaurants in the United States. This step seems to be an effort to augment the results of local place search on Facebook, a field currently dominated by Yelp and Google.
The summaries of the critic’s reviews will be displayed and whenever the user will tap on a link, he/she will be directed to the full review on the publisher’s website. When people will check into a restaurant in the program or within a Facebook Place Tip, then the professional reviews will also be displayed.
Contrary to the user-generated reviews on Facebook, the restaurant owners will be unable to flag reviews. Facebook has carefully selected the publishing partners based on their public reputation for accuracy. That doesn’t account for negative reviews, however; and some restaurateurs might want more control over content on their Facebook Pages.Facebook Testing A Feature To Display Reviews On Pages By Professional Restaurant Critics!,