Facebook has announced the release of their new version of Advertising Guidelines and Help Center resources in their bid to make them “simpler, better organized and more intuitive.”
This new version now allows the offline casinos, legal gambling establishments and state and national lottery commissions companies to advertise on Facebook. However, they are required to strictly adhere to the proposed guidelines of targeting appropriately and ensure they are not violating the laws. Whilst online gambling in the U.S. is still not allowed to be advertised, but when secured the required authorization they may be accepted in other countries.
As for the pharmaceutical and dietary supplement industry Ads they are still not allowed to advertise for sale, distribution of prescription pharmaceuticals and online pharmacies. Meanwhile, the advertising of legal dietary supplements that do not consist of any banned substances are permitted to publicize their ads as long as they adhere to the proposed guidelines.
The Facebook Help Center updates' main goal is to compliment the Advertising Guidelines as it now consists of “examples of acceptable and unacceptable ads along with more detailed explanations of the reasoning behind those examples. The layout closely resembles that of the Advertising Guidelines and now contains many of the specific requirements we once included in the old Advertising Guidelines.”
Facebook makes it very clear that all it means is, the examples and restrictions previously listed in the Advertising Guidelines are now located in the Help Center and you are expected to check both sources for compliance.
This new version has created some buzz amongst the Facebook users, however like every change Facebook makes its not all good news with many users criticizing them. Following image reveals how the Facebook users have reacted to the announcement: