Facebook has announced the addition of new capabilities to Conversion Lift that will help marketers in understanding exactly which of their Facebook ads are best propelling their ad objectives. The updated Conversion Lift measurement tool will also help advertisers in making more informed marketing selection, so that they can make continuous growth in their business.
Facebook says the main objective to launch the Conversion lift measurement was to allow brands to keep better tracking of the effectiveness of their Facebook ad campaigns by understanding the additional business those campaigns are driving.
However, now brands, apart from employing Conversion lift measurement to compare control groups that notice and do not notice the ads, can make comparison of multiple ads with the similar intention to find out which tactics are going to be the most effective.
Facebook Updates Its Conversion Lift For Facebook Advertising!,