Facebook announced about rolling out a redesigned video metrics interface in Page Insights. Based on the publishers’ feedback, some new metrics have been added and it is now easier for the publishers to see important video metrics from the previous interface for Page Insights.
Below is the old layout
This is how the redesigned interface looks.
These metrics will be available in the redesigned interface:
Minutes Viewed(New): This one was most requested. Check out total minutes of watch time on a video.
Unique Viewers: Number of individuals who saw the video.
10 Second Views(New): These metric shows the number of times the video was watched for 10 seconds and if video is shorter than 10 seconds, number of times people watched 97% of it.
Views: Number of times a video was viewed.
Average % Completion: The percentage portion of the video viewed in an average watch session which reveals:
Audience Retention: Percentage visual representation of all views of the video at each Moment.
Average View Duration: shows the average time length the video was watched in Seconds.
Publishers can click through individual metrics on the redesigned Insights view to access more granular video performance data.
Sound-on vs. Sound-off(New): Breakdown of views with sound and without sound for both Views and 1- second views.
Organic vs. Paid: Breakdown of organic and paid metrics for minutes viewed, views, 10 second views and unique viewers.Facebook Updates Video Metrics in Page Insights!,