Feb 22, 2013 114 reads by Navneet Kaushal

Bing has introduced two improvements to auto suggestions that have made searching quicker and more accurate. Bing engineers have brought this subtle change through a technique they refer to as ‘Autosuggest Ghosting’.

New Features Added to Bing Auto Suggestions!

Ghosting is an algorithm to pre-populate the query with the terms that are most likely to be used in the search box. The suggestion will be the blue highlighted text in the search box while the alternatives will be listed below. Users can tab or press the down arrow to access these suggestions and select these as the search term.

Ghosting relies on two big themes that emerge when people’s behavior during the search is analyzed – Navigation and Search History. Navigation is the preference to navigate to a specific website, while Search History is the quest to re-discover something you’ve found before.

Updated Bing algorithm uses these themes to determine how likely the users are to follow the suggestions and lists them in the same order. The support has sped up searches by more than 16%, according to Bing.

Google uses Google Instant technique to produce the search results almost immediately as the user types. The feature, implemented way back on September 8, 2010, predicts search terms in a drop-down box, while displaying the search results as the user types below the drop-down.

New Features Added to Bing Auto Suggestions!, 5.0 out of 5 based on 2 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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