Aug 10, 2007 114 reads by Navneet Kaushal

A week ago, we reported that Google SERPs now caches time and date soon enough there was a blog by Matt Cutts called Minty Fresh which neither confirmed nor denied it.

Yesterday, after Google uploaded and pulled it out here is the Finding Fresh Results blog () once again.

"What makes providing the latest information harder is the small amount of time we have between the page creation and when we'd like to serve those results to you.

Despite these challenges, one thing should not be hard: finding the freshest results on the page. To make it easier for you to spot the newer pages among the search results, we are now going to tell you how long ago we've seen a page containing what we think you're looking for.

For example, if on August 6th you were searching on for latest financial information following the Friday financial sector action, here's how that result would have looked in the past:

From this you could only see that we crawled this page at a day level granularity. But now when you do this search you will also be able to tell how long ago we noticed this page, so you can quickly pinpoint which of these is results is likely to contain more recent information. Here's the same example showing the annotation that tells you there's something new in the results we've seen recently.

For more, go to sitemaps.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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