First Results Of Google Newspaper Ads Test Revealed

Jan 5, 2007 | 148 views | by Navneet Kaushal
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First results of Google Newspaper Ads Test have been published at PPC Discussion. The much-talked test results recorded less than 1,000 visitors for the site via newspaper ads. It generated 70 percent fewer page views in comparison to the visitors who arrived through PPC channels. Visitors came from the print ad had also spent 30 percent less time on the site than PPC traffic. Jeremy Mayes concludes, “So overall the newspaper test delivered a small set of visitors who had metrics that were below average when compared to PPC traffic."

Do we have the first proofs of a media divide here? It is too early to say but the tests will indicate the level of cross over traffic between the online and offline media.

4.thumbnail First Results Of Google Newspaper Ads Test Revealed

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail First Results Of Google Newspaper Ads Test Revealed
4.thumbnail First Results Of Google Newspaper Ads Test Revealed