Google AdWords has added a Flexible Reach feature to the Google Display Network. This feature’s settings will give the advertiser greater control of the ad group level settings. Google said, “The Networks and devices section of your Settings tab in AdWords will include a new targeting option called “Flexible reach.” Flexible reach enables you to fine-tune where your ads show by choosing your settings at the ad group level instead of the campaign level. This will give you more control over where your ads appear and who sees them.” In other words advertisers will be able to target better and will not have to create a separate campaign for each targeting method
Google threw light on how the feature works:
- “Campaign level settings: You choose either one targeting method per ad group, when you select "Broad reach," or the intersection of all targeting methods specified within the ad group, when you choose "Specific reach."
- Ad group targeting: You can choose multiple targeting methods at the ad group-level to target your ad. "Flexible reach" gives you control to either target or set bids for different targeting methods when you add them to an ad group.”
Google also said, “Flexible reach allows you to select any combination of multiple targeting selections at the ad group level, plus the control to combine different methods for targeting and bidding at the ad group level. It also provides transparency into how your targeting selections are affecting the reach and impression volume of your campaigns.”
The help center has further details on using Flexible Reach. Google has announced that in the coming months it will make the new Flexible Reach option default on all new campaigns.
Navneet Kaushal
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