Jul 23, 2008 113 reads by Navneet Kaushal

According to a discussion currently running on Webmaster World, Google exercises an absolute unforgiving stance for penalized websites. Also, some Webmasters believe that although Google reinstates websites after a reinclusion request, there may be a chance it never forgets, about the banning of those websites. It also a notable fact that most of the Webmasters believe that, it takes a lot of time for a Webmaster to get back Google's trust.

Here are some from the above mentioned thread at Webmaster World:

“In the bad old days the feeling was a re-included domain never regained its former positions, has anything changed in these more enlightened times?”

“I'm not sure that's true – one of my clients was completely banned from Google for a spammy link exchange program; we cleaned 'em all up and filed a reinclusion request, and they are currently #1-3 for just about every relevant search phrase you could think of. They're ranking higher now than they ever did before the penalty – but it did take about a year to work their way up to that point.”

“That's what I've seen, too. A long, slow release from "probation" as trust builds.

I do think Google always has a record of the past penalty somewhere, and any future infractions might be dealt with quite harshly. But you definitely can see a site get completely released from the ranking effects of a penalty.”

“What happened is that we built the back end database engine for a site, but then the owners took it over, built their own front end, and did their own "SEO". That included falling for an offshore company's promises of high rankings – turned out to be a totally non-relevant link farm; my client was automotive related and they had links to beauty shops and carpet cleaners. They had no idea what had been done or what was wrong; all they knew was no traffic from Google for over two years. I noticed, pulled a couple strings to verify they were in fact penalized; we cleaned all the links up, sent in three reinclusion requests, and eventually we were back in (this part took about two months). Then, since we hadn't touched the site in three years, we modified a few page titles, and eventually it rose to the top. All I have is anecdotal evidence, obviously, but it's anecdotal evidence over around 400 sites. Squeaky clean and waiting ends up working 90% of the time. The problem is, nobody wants to wait. Sometimes we can't wait.”

“Recently I was hit very hard (can read about this in Google Search News 3692018.htm page of webmasterworld). Following tedster advice, I noticed thousands of broken links. Fixing it, however, DIDN'T HELP 🙁

The BAD, BAD, BAD BAD thing here is that I can't see anywhere a little help on what's going on… in WMT, on SERPs cache date …I can't figure out what's going on now…(and before).


And after years of hard work this is simply crazy.”

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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