“Right to Be Forgotten” Notification Updated by Google!

Oct 20, 2014 | 1,895 views | by Ritu Sharma
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In the latter part of the month of May this year, the European Court of Justice had given the ruling that Google must remove results from its search engine which were judged to be “inadequate” and “irrelevant.”

Updated Notification

Google has now updated the message in a manner which provides greater clarity as well as a method to fight against link removal with more information forthcoming about the reason behind the removal of results.

Following the update, the message now provides the reason behind the removal of the content, explains that no further action is needed and even informs the recipient that one should not try to figure out why the content was removed as the requestor's name may not be figuring prominently on the page. Most significantly, this message defuses any concerns about removal of content and any associated penalty, clearly stating  that the page has not been blocked from appearing in the search results.

Notably, the results are only being erased for a specific exact query mentioned by persons in the original request form. For instance, if an individual asked a result for Mabel Weston to be removed that had showed her arrest for shoplifting, the result would still display for Mabel. D Weston in case there was a previous ranking regarding this query.
 

Course of Action
 

nsmail “Right to Be Forgotten” Notification Updated by Google!

Those who receive any of the email messages from Google such as these should not fear any massive impact on their site. It appears that Google is only attempting to comply with the most basic of details as per European law at present. The users can also make a case for non-removal of URL from Google at the page linked in the notification where a form which is available can be filled.

One can either prove that the content of sensitive nature has been removed from the story in case one can understand what caused the removal or show the reason why the URL contains data which the general public must know. The search engine company has indicated time and again that those links that provide information in the interests of the public will not be removed.

For public safety, it is essential to know if the individual has a history of any violent crime or wrongdoing. For instance, hiring someone with a history of embezzlement for a company job can have disastrous consequences. On the other hand, news about someone's publicized divorce may not have any bearing and in such a case, is not important either. If users can provide a good reason for why removal of the URL violates public interest, the complaint form can be disputed against and a counterweight can be placed.

What it ultimately boils down to is that you may or may not succeed in protecting your content from removal, but you would have at least fought it out to ensure content is not removed from European search results.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.