Foursquare, the preferred platform for businesses has opened up its ads to all small businesses across the world. Envisioned to connect local businesses with people nearby, Foursquare ads help businesses advertise more effectively.
The Working of Foursquare Ads
The functionality of Foursquare Ads goes beyond a "like" on business page or a "click" on update. You will now be able to see if somebody who has seen your ad has actually dropped at your store. This way, businesses will be able to see the impact of the advertisement and how effective it is in reaching out to target audience.
Every business, be it big or small has certain advertising needs that benefit the user. Foursquare ads are simple and flexible. To create a Foursquare ad, go to foursquare.com/ads. Choose a great photo of your office, give some details and you are good to go. You can also place a special offer or highlight a customer tip. After creating the ad, you will have to set a monthly budget for the ad and push it live for people in your locality.
Advertisers can see how many people have viewed the ad, how many have clicked on it, and how many actually dropped into the store.
The charges for ads are based on a cost per action plan, which means that advertisers will only pay if a user will tap on the ad or check in at the advertised location. While lower margin businesses can bid between $1 and $3, high-end retailers may bid up to $7.Now Foursquare Ads for Small Businesses around the World!,