Foursquare gets a Brand New Look and Personalized Local Search!

Jul 24, 2014 | 1,330 views | by Ritu Sharma
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The local social networking site, Foursquare has announced a few changes that include a new logo, a new look and most significantly a new feature, personalized local search which will be the core focus of their business. Foursquare contends that local search doesn’t “get” its users., thus all users get the same result when conducting a local search in a particular area. The new version of Foursquare will match up users with a local embellishment that suits their requirements.

Mentioned below are the details of the changes in the social networking site

  • Now, all check-ins will be moved to the new app, Swarm. There is no need to worry about the past check ins, friends or photos, they will all be automatically transferred to Swarm.
    Over three quarter users have already installed the new app, for users still using the old version will need to download Swarm to able to check in.
  • With the new app, Foursquare has also changed its logo from its check-in check mark to something that significantly represents the new Foursquare. The new design is a mix of map pin and superhero emblem. The new logo reflects the vision of giving users superpowers for exploring the city.

Foursquare logo Foursquare gets a Brand New Look and Personalized Local Search!

  • Now no two people will experience the app the same way. All that the users need to do is add their tastes, follow experts or just walk around for a few days.

Foursquare homescreen Foursquare gets a Brand New Look and Personalized Local Search!

If users use both Swarm and Foursquare, they can expect a seamless performance by them together.

foursquare venuepage caption Foursquare gets a Brand New Look and Personalized Local Search!

The personalized local search has been built with the help of the 50,000,000-strong community, with all the tips, photos, check-ins, and the smarts layered on top of that. Users who have been using Foursquare since the beginning, their check-ins and history will continue to help shape their recommendations. For the ones trying it for the first time, they will get a better way to explore a neighborhood without the need to check in.

24.thumbnail Foursquare gets a Brand New Look and Personalized Local Search!
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently overseas Content Marketing operations of Page Traffic in India.