AdWords Help Center has good news for all Google AdWords mobile users. Free keywords, "text ads are eligible to appear on Google Mobile Search pages, they will run for free through November 18, 2007. "
"Your text ads may appear on mobile browsers when users search Google from a mobile phone. When users see these ads, they can click the link to your website. Ad displays with more than 70 characters are adapted so that only the Headline and URL is displayed when the ad appears on a mobile browser. Your website's landing page may also be adapted so that it's better displayed on mobile phones that do not have rich internet browsers, thereby enhancing the overall web experience for you and your potential customers.
To see what your landing page looks like on mobile phones, click the 'Preview' link at the bottom of the "Performance Data: Search Ads on Google Mobile Search" page and type in your URL in the blank field. Click 'Go' to finish and see the result."
However, this is not mandatory and anyone who wants out, can.
"You can opt out your eligible search ads from running on Google Mobile Search pages at any time. On the Campaign Summary page, select the link that says 'View performance data for these ads' from within the alert message or below the table that contains your campaigns. On the bottom of the page that reads "Performance Data: Search Ads on Google Mobile Search," click on the link that says 'Yes, opt me out' to stop running your search ads."
For those of you who already have ads running, this new feature will not compete with search ads.
"Search ads running on Google Mobile Search pages will not affect your Quality Score or the performance of your other ads. Pre-existing mobile text ads running in your account will automatically always win against a desktop text ad during the keyword auction.
Additionally, if you successfully bid on a keyword for either an eligible text ad or mobile text ad from now until November 18, 2007, you will not get charged when that keyword results in a click for either your eligible text ad or mobile text ad. This is yet another way to gain more traffic for your ads. It may be useful for you to stay opted in until November 18th to see performance statistics associated with these ads."
Thats not all, Michael Blumenthal has a copy of a letter from Google about this new feature.
Ă˘â‚¬Ĺ“Hello Michael Blumenthal, We are happy to announce a new feature that will allow you to easily reach additional qualified customers who are searching Google from their mobile phones.
In the next few days, your search ads will be eligible to run on Google Mobile Search pages (like they currently do on Google.com). We are offering this feature – and any resulting clicks – for free through November 18, so you can experiment with the rapidly growing mobile platform while still reaching qualified customers.
Each adĂ˘â‚¬â„˘s eligibility will be determined by its landing page and only ads with landing pages that can be adapted for viewing on mobile browsers will be shown. You can monitor each adĂ˘â‚¬â„˘s performance via a special performance tracking page within your account called Ă˘â‚¬Ĺ“Performance Data: Search Ads on Google Mobile Search.Ă˘â‚¬Âť
Again, you will not be charged for clicks on these ads until November 19, at which time we will begin charging the usual CPC prices. And as always, you may opt-out of this feature at any time.
We hope you find this new feature helpful and profitable, and we urge you to learn more about it at our AdWords Help Center:
Thank you for advertising with Google AdWords.
The Google AdWords TeamĂ˘â‚¬Âť
More information in Search Ads on Google Mobile Search pages.