Wordstream, previously known for its keyword management tool for PPC marketers, has launched two new free tools, the Free Keyword Niche Finder and the Free Keyword Grouper.
The Free Keyword Niche Finder provides structured keyword suggestions by breaking the provided base word into "keyword niches". These ‘‘keyword niches’’ are the groups of closely related keywords which can be equally effective in both paid and organic search marketing strategies. This feature automatically recognizes the semantic importance of a particular keyword and fixes it in a group of keywords closely related to it.
The Free Keyword Grouper is a feature in which a list of keywords or analytic data is clubbed into tightly related categories. Its purpose is to provide ways to use a particular word in more relevant PPC ad groups and targeted SEO Web copy. For instance, if you will enter a list of keywords, then you will find the best possible way to use them in PPC campaign to achieve more profitable results.