The ever thoughtful Yahoo! Search Marketing team has a blog that informs of a Webinar where you can Get help to make the Most from Your Holiday Campaigns, all for FREE! Besides, also available are numerous resources through which you can manage your holiday campaigns better.
Ã¢â‚¬Å“Among these is an upcoming, free, one-hour webinar that will cover:
- Consumer search and shopping trends during the holiday season
- Online vs. offline purchasing behaviors
- Daily and weekly trends in search volume
- How the combination of search and display ads affects consumer engagement and spend
- Search advertising best practices for the holiday season
This webinar will be presented twice:
- Tuesday, October 30 at 10:00 a.m. Pacific Time
- Wednesday, October 31 at 11:00 a.m. Pacific Time"
To register for either webinar, please visit Yahoo! Seminars and follow the instructions.