The Fresh Face of Mobile Search – ‘Google Now’ Kicked Off at the Google I/O 2012!

Jun 28, 2012 | 1,386 views | by Navneet Kaushal
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Google’s 2012 I/O developer’s conference saw a lot of announcements by the search engine giant in the keynote itself. The new announcements included another version of the Android OS, a tablet Nexus 7, Google+ Updates and of course a presentation of where the ambitious Project Glass has reached till now. For search professionals, the most important announcement of a whole new redesigned approach to mobile search which has been brought as a part of the Jelly Bean Android Update.

jelly bean statue The Fresh Face of Mobile Search   ‘Google Now’ Kicked Off at the Google I/O 2012!

Whole New Mobile Search Experience

The new redesigned mobile search experience has better search powered by the Knowledge Graph for more structured results. Other features include:

  1. A Siri-like female voice which will read out the search results
  2. Google Now – this feature allows you uses your calendar, location and other data to provide you with the relevant information sans any query from your end. 

Let us discuss these in detail.

Search Results Read Out in Siri-Style:

Google calls this reader as the ‘female assistant’ and we are referring to the assistant as ‘Siri-like’. The Siri-like voice is another attempt by Google to match up to Apple and Siri. At the conference Google demonstrated how the voice search worked better and the female assistant reading out some of the search results was just an extension of the voice search capability. This voice reading out search results is quite different from the Google Navigation instructional voice because it seems quite natural.

Google Now

Google Now provides contextually relevant information based on location, time of day and your calendar at just a tip on the search box. This is all a part of the Jelly Bean Android Update and the OS gathers essential information about your location, and activity based on your usage of a Google calendar. It seems sort of an assistant as it tells you when is your flight or when is the meeting. The search results are presented on “answer cards” and you have the option of swiping them away to allow the old SERP to come on the screen.

This is a big move from Google because till recently Google was making compensatory arrangements of search engine results placements on smart phones. But with Google Now, it is offering a mobile specific search experience. The old mobile SERP may hold its place a little longer, but the new experiences will surely change the game.

Google said that around mid July, the Jelly Bean Android will be made available. So you have to wait until then to see what all the new mobile search experience holds. 

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4.thumbnail The Fresh Face of Mobile Search   ‘Google Now’ Kicked Off at the Google I/O 2012!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail The Fresh Face of Mobile Search   ‘Google Now’ Kicked Off at the Google I/O 2012!
4.thumbnail The Fresh Face of Mobile Search   ‘Google Now’ Kicked Off at the Google I/O 2012!