Oct 4, 2007 114 reads by Navneet Kaushal

A week back, Yahoo! Purchased behavioral ad network BlueLithium for $300 million.

Now, Reuters informs that “Yahoo gets approval to buy ad firm BlueLithium”. “U.S. antitrust authorities decided the deal posed no antitrust concerns. The transaction was listed in a daily notice of such approvals issued by the FTC.”

yahoo-bluelithium.jpg

"San Jose, CA-based BlueLithium will bring a few additional services to Yahoo, on top of those that the internet portal also gained from its $680 million purchase of Right Media and its own ad targeting program SmartAds—behavioral targeting tied to users’ interests; remarketing ads to users who have previously interacted with an ad or web page; custom segmentation; and spot buying," adds Paid Content.

This has been a spate of good news for Yahoo!, especially after yesterday's positive reviews of Yahoo's latest features.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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