Full Disclosure Needed By PayPerPost

Dec 19, 2006 | 148 views | by Navneet Kaushal
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The second part of the full disclosure model of PayPerPost has been made public. According to the new Terms of Service participating bloggers will now have to reveal their sponsored status. Ted Murphy, chief executive officer of PayPerPost said “The mission of PayPerPost has always been to be the top marketplace connecting bloggers and marketers. We have always believed that the marketplace will naturally evolve based upon needs of the marketers and bloggers participating in the market. Proper transparency for WOM marketing has been an ongoing balance for our members and an issue with little legal precedent. Although the FTC was petitioned and recently declined any formal action against buzz marketing practices (e.g. Proctor & Gamble Tremor, BzzAgents), we believe the marketers and bloggers in our marketplace will benefit from today’s Terms of Service updates. We will undoubtedly lose some marketers and bloggers in the process, however we believe this measure serves our marketplace participants long term.”
PayPerPost has also increased the minimum price for every post by $1 to $5.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Full Disclosure Needed By PayPerPost
4.thumbnail Full Disclosure Needed By PayPerPost