Sep 2, 2008 114 reads by Navneet Kaushal

Optimizing your website in order to be crawled upon by search engine spiders, to be duly indexed on the search engine result pages (SERPs), is most definitely the norm of the web world today. This, however, doesn't undermine the fact that SEO newbies and experts alike still get tricked to committing fundamental mistakes while in pursuit of driving desired traffic to their website and also get noticed simultaneously.

These SEO mistakes that plague the search engine optimized websites are often considered to be merely trivial. The truth though is that such fundamental SEO pitfalls cost websites heavily. This piece, thus, revolves around those fundamental SEO pitfalls that must be avoided at all costs if you don't want your SEO efforts to end up working against you and want your website to rank well organically. Some of these common pitfalls that must be checked include:

  • When every page in your website has unique content, then why use the same title tag for all pages? This leads to the undermining of the value of the content and the website as a whole before the search engines. Page titles are accorded high priority by search engines and by entitling all pages the same, you will only minimize your scope of receiving positive results Each page must, thus, be optimized with appropriate Title and Meta tags reflecting keywords / key phrases that have been used on that particular page. This is because search engines are only interested in keywords and descriptions parts, especially when it comes to Meta tags.
  • Loading your website excessively with images, flash animation or graphics will work against your optimization efforts, as search engine spiders are more interested in the content of the website. Beware about building your website only based upon Flash as search engines are incapacitated to decipher the same. They will see your techy animation and graphics only as codes and will, thus, be unable to properly crawl and index your website. Search engines have always regarded unique and quality content as the parameter to measure the worth of a website, so pay more attention to the content aspect of your website. Also keep in mind that you will hinder major search engines access to your website if you incorporate frames in your website.
  • Stuffing your web page content unnecessarily with too many keywords / key phrases will decrease your credibility before search engines. It is, thus, absolutely essential not to go overboard while perforating the text of your website with keywords / key phrases. Select only that set of keywords / key phrases, which is most relevant to your website. In order to be optimally benefited by this aspect of optimization, make sure that the keywords that are a part of the content of your website also feature on the Title tag (only once though) of that particular page, so that it receives due attention of the search engines. The mantra to SEO is to keep the content of your website as natural as possible and manage the keyword / key phrase density within its stipulated limits.
  • Another fundamental SEO pitfall is using JavaScript while linking pages or other areas of your website. This is simply due to the fact that search engines can not crawl upon JavaScript.
  • Another pitfall that must be avoided entirely is providing page redirects. Search engines consider page redirects as a malpractice even in those instances when a redirection endeavor by a website is totally legitimate. Search engines don't favor taking the visitor to a page which th user did not intend to visit.
  • A deadly pitfall that can ultimately be the fundamental cause for the demolition of your optimization efforts is any form of duplication of your website. Copying the content of another website to your's will cause massive damage to your website. Avoid same content on all pages of your website. Toiling initially to develop unique and informative content for every page will reap you great results in the long run. The effort will be worth it.

As they say, “morning shows the day”, the right SEO efforts lay a solid foundation for the long term success of a website's online marketing campaign. Avoiding these fundamental SEO pitfalls will ensure that you attain breakthrough online success. Good luck.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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