adCenter Analytics is a simplistic tool designed by Microsoft to help a user understand web-site user engagement and online marketing campaign performance in an easy way. This tool is available free of charge.
An advertiser can use this tool to track user behavior from a click to a conversion, analyze data by age or gender, see how many users have accessed his site (including their regional preference and preferred content).
A step by step instructions manual is available to be viewed at http://adcenterblog.spaces.live.com/Blog/cns!85E824269AB8C30D!703.entry..
Steps required to set up the adCenter Analytics:
- Registration: Currently, adCenter Analytics is only available in 'Beta' phase, and like the initial stages of Gmail, access is granted by invitation only. To request for a participant consideration, go to http://advertising.microsoft.com/advertising/adcenter-analytics-registration.
- Sign-Up:Once the participation request is accepted, an email is sent to the user with an invitation code. For example:Ă˘â‚¬Ĺ“7a9c466e-0f67-4a4a-b9af-029af-02b0ea4e2611Ă˘â‚¬Âť. Follow the email instructions to sign into adCenter. In case a user does not have an adCenter account, he can always create one. After signing in, user will be directed to Analytics Welcome page and prompted to give the invitation code.
- Create a Profile: Click on the Analytics tab at the top of the page and you will see two icons: Profiles & Users.
Click on the Profiles icon to add the URL of the site that is to be tracked with adCenter. To add a Profile, click on the Add New Profile button.
In the profile name box, type a display name to identify the web site or blog that is being tracked, the domain or web site address, and select a time zone. If needed, check the Ă˘â‚¬Ĺ“Automatically adjust for daylight savings changesĂ˘â‚¬Âť box and click Ă˘â‚¬Ĺ“SaveĂ˘â‚¬Âť. If the tracking script is being inserted manually onto a web page, then check that radio button and click "Save."
Microsoft adCenter Analytics will begin collecting data within a few hours, after the site goes live with the addition of the new analytics codes.