Ghost Clicks & Other Discrepancies Noticed On AdSense Statistics

Oct 25, 2007 | 1,683 views | by Navneet Kaushal
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As seen on Webmaster World, AdSense publishers are reporting 'discrepancies' in AdSense & Website Statistics.

However, within a few hours of 'discrepancies,' statistics refreshed, but now URL channels show 30% higher earnings and number of clicks than sum of individual channels. This is perhaps because, many ghost clicks surfaced in stats for last the several days. Other problems are:

  • There were reported impressions and clicks inside each channel is way behind, they don't add up with the grand total.
  • I'm seeing less than 50% of my traffic hitting the adsense numbers
  • ll channels for one site are showing about one tenth of what should normally be there. I thought there had been an outage on the site — but no such thing.
  • Problem appears to be specific to NON-URL channels showing only about 10% of normal impressions and clicks. Aggregate stats looks fine. URL channels look fine.

Discussion continues at Webmaster World.

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Navneet Kaushal

About the author:

Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Promotionworld, Website Notes, DevWebPro, SEO Article and Web Help Now among many others. Follow Navneet Kaushal on Google +.

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