Ghost Clicks & Other Discrepancies Noticed On AdSense Statistics

Oct 25, 2007 | 2,271 views | by Navneet Kaushal
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As seen on Webmaster World, AdSense publishers are reporting 'discrepancies' in AdSense & Website Statistics.

However, within a few hours of 'discrepancies,' statistics refreshed, but now URL channels show 30% higher earnings and number of clicks than sum of individual channels. This is perhaps because, many ghost clicks surfaced in stats for last the several days. Other problems are:

  • There were reported impressions and clicks inside each channel is way behind, they don't add up with the grand total.
  • I'm seeing less than 50% of my traffic hitting the adsense numbers
  • ll channels for one site are showing about one tenth of what should normally be there. I thought there had been an outage on the site — but no such thing.
  • Problem appears to be specific to NON-URL channels showing only about 10% of normal impressions and clicks. Aggregate stats looks fine. URL channels look fine.

Discussion continues at Webmaster World.

4.thumbnail Ghost Clicks & Other Discrepancies Noticed On AdSense Statistics

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Ghost Clicks & Other Discrepancies Noticed On AdSense Statistics
4.thumbnail Ghost Clicks & Other Discrepancies Noticed On AdSense Statistics