CNN.com inks multi-year advertising agreement with Google informs the official Google press center.
Just yesterday Australian IT informed Google would run text based ads in Aussie news sites and now "the AdSense service will place relevant ads alongside CNN.com content through which both small and large advertisers can target CNN.com specifically and connect with high quality content and traffic. Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com."
David Payne the senior vice president and general manager of CNN.com commented, "At CNN.com, our mission is laser-focused on providing up-to-the-minute news and information to our users. Our new relationship with Google will deliver relevant ads to our users, enhancing their overall experience on CNN.com. We look forward to a successful partnership."
While Marc Leibowitz, Google’s director of strategic partnerships said, "CNN.com is an important and respected news source, and we’re pleased to enhance the reader experience through the targeted placement of relevant ads. By connecting CNN.com to our valuable base of advertisers, our AdSense program provides an effective and efficient way to monetize quality online content, ultimately benefiting readers, advertisers, and CNN.com."
Read the entire press release at the Google official Google press center.
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