According to a study by Deepfield, Google is involved in creating 25 percent of all the Internet traffic in the U.S. A similar study was conducted in 2010, when Google was found to be involved in 19 percent Internet traffic generation.
Deepfield reveals that it is the deployment of thousands of Google servers, which has brought significant change. Google Global Cache, which is a content delivery platform reaches more than 100 countries and has servers in most of the U.S. Internet providers.
Deepfield also shows that during the course of an average day, 60 percent of all the users and Internet end devices such as computers, mobile phones, game consoles etc. exchange traffic with Google servers.
Netflix is the only rival of Google in bandwidth but its peak lasts only for a few hours in the morning during cache update and evening during prime time hours.
Deepfield also said that Google Analytics hosting and advertising has placed crucial role in more than half of large websites and web services.
As stated by Deepfield, its ongoing study is different from "web bug-based" measurements such as comScore and Alexa. The reason behind is that Deepfield uses core Internet infrastructure and also counts the traffic from browsers & devices such as mobile apps, Xbox, Apple TV, Roku etc.Google Accounts for 25 percent of all U.S. Internet Traffic!,