Google Acquires Wavii; The Start-up Much Known for Offering Customized News Streams to Users!

Apr 29, 2013 | 5,574 views | by Navneet Kaushal
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The search giant Google has acquired start-up Wavii for more than $30 million. The move that is calculated to boost knowledge graph results might also be helpful for an assortment of Google products such as Glass, News, and Now.

Wavii confirmed the news through a post on their website:

  • You probably know us best for our app that takes the deluge of information streaming across the web and condenses it into fast, fun updates. While we won't continue to offer this particular service, we'll be using our natural language research at Google in ways that may be useful to millions of people around the world.
  • To all of our loyal Wavii users, we owe you big thanks for all of your feedback and involvement throughout this journey. We look forward to taking our technology to the next level and delighting you with what we come up with next!

Wavii uses the natural language processing technology to filter-out online news on topics users care the most about. These topics could be politics, gadgets, or celebrity gossip. The talks are around that Apple too was interested in acquiring Wavii so as to integrate it with the Siri division.

The acquiring of Wavii by Google is similar to a move by Yahoo, when it acquired Summly, the news aggregator for $30 million. Moreover, Yahoo has also launched an iPhone app for Summly recently, which enables users to view the summaries of the news items they are interested in.

Wavii was founded in 2009 by a former Microsoft employee Adrian Aoun in 2009 and has raised a fund of more than $2 million so far.

Google Acquires Wavii; The Start-up Much Known for Offering Customized News Streams to Users!, 5.0 out of 5 based on 3 ratings
4.thumbnail Google Acquires Wavii; The Start up Much Known for Offering Customized News Streams to Users!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Acquires Wavii; The Start up Much Known for Offering Customized News Streams to Users!
4.thumbnail Google Acquires Wavii; The Start up Much Known for Offering Customized News Streams to Users!