With this acquisition, Google aims to “gain a world-class team that has more experience in consumer based-surveys, recommendations and reviews than anyone else in the industry.” The main aim of this move seems to be to improve its local services, that are now presided by Google VP Marissa Mayer who has yet another reason to smile about.
Zagat was coined way back in 1979 by Nina and Tim Zagat and it is “world's leading provider of consumer survey-based information on where to eat, drink, stay & play worldwide. With ratings and reviews based on the opinions of over 350,000 surveyors from around the globe, Zagat Survey has become the world's most trusted source to help consumers make informed decisions about restaurants, nightspots, hotels, attractions and other leisure activities.”
With such wide success it is only fare that they get acquired by the likes of Google and their excitement about the same is quite evident in this letter posted on the website:
With all this excitement in the air, one thing's for sure, this buy out will surely “bring the power of Google search and Google Maps to their products and users, and to bring their innovation, trusted reputation and wealth of experience” to Google!