In its latest Google official blog has disclosed its plan to acquire Teracent, the technology that will improve display advertising on the World Wide Web.
Can you find out the difference between the two sample display ads below?
The lower one is customized and was chosen from different creative elements both automatically and in-real time by the machine-learning algorithms that were developed by Teracent, San Mateo, California startup.
Google thinks that it could change the present scenario of display advertising by acquiring Teracent. It is expected that the transaction will be closed by this quarter.
Teracent technology enables you to pick and choose from thousand elements of display including products, tweaking images, messages or colors in real time. You can easily optimize these elements on factors like geographic location, time, content on the website, language and the previous performance of different ads.
Advertisers will get better results from display ad campaigns with the Teracent technology. Along with this, the publishers will make more money with the ad space and web users will get to see better ads with more ad-funded content.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Promotionworld, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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A good and informative post ! Do you think this move can actually create a new trend or change searching as we know it? I also wrote on the subject Google attempts new ad formats.
Hi,
Thats really great news.This change will definitely help as teracent offers the only video ad optimization capabilities that unlock the ROI potential of data-driven, dynamic video advertising. With Teracent’s flexible optimization capabilities, developing video ads personalized and localized to an individual user is no longer cost- or time-prohibitive.
I think this is a great idea, seems like some kind of a Wysiwyg for "non graphic" designer to design there adds but instead of being offline like regular software is web based. Curious to see how this will work…
Hi guys. Sorry but what does WYSIWYG mean?;)
Hi Joe,
WYSIWYG means "what you see is what you get", it's an editor that is intuitive.
I see that the top add puts the text in the white space (bottom add), could it be that the algor finds the white space in the image and then automatically adjusts the font size to make it fit within that space? What about .pngs, transparent gifs ect…?
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