Google Acquiring Teracent, the “Intelligent Display Advertising” Company

Nov 24, 2009 | 3,220 views | by Navneet Kaushal
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In its latest Google official blog has disclosed its plan to acquire Teracent, the technology that will improve display advertising on the World Wide Web.

Can you find out the difference between the two sample display ads below?

 

Image 1 Google Acquiring Teracent, the “Intelligent Display Advertising” Company

 

teracent 2 Google Acquiring Teracent, the “Intelligent Display Advertising” Company

 

The lower one is customized and was chosen from different creative elements both automatically and in-real time by the machine-learning algorithms that were developed by Teracent, San Mateo, California startup.

Google thinks that it could change the present scenario of display advertising by acquiring Teracent. It is expected that the transaction will be closed by this quarter.

Teracent technology enables you to pick and choose from thousand elements of display including products, tweaking images, messages or colors in real time. You can easily optimize these elements on factors like geographic location, time, content on the website, language and the previous performance of different ads.

Advertisers will get better results from display ad campaigns with the Teracent technology. Along with this, the publishers will make more money with the ad space and web users will get to see better ads with more ad-funded content.

 

4.thumbnail Google Acquiring Teracent, the “Intelligent Display Advertising” Company

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Acquiring Teracent, the “Intelligent Display Advertising” Company
4.thumbnail Google Acquiring Teracent, the “Intelligent Display Advertising” Company