Google is rolling out some new features and updates of its Ad Manager.
According to the information on a particular blog, “Google has introduced the following new features and improvements to the Ad Manager:
- Quicker way of checking ad operations such as order readiness, delivery status and inventory revenue performance through a new line item tab. A color coding scheme is also being used the delivery bars to help you identify line item pacing information as well as those line items facing risk.
- The ad manager’s getting started page was also improved with walk through step-by-step tutorials, and additional Ad Manager resources.
- Ad manager’s reporting are now more accurate and can now filter out clicks and impressions coming from internal traffic
- New platform for the Ad Manager Help Forum
- Opt-in feature for receiving additional periodic notifications that includes optimization tips, best practices, market research opportunities and other information
The Google Ad Manager is a hosted ad management solution that can be used by Google Adwords advertisers for selling, scheduling, delivering and measuring their direct-sold and network-based ad inventory.â€
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