Google has informed advertisers that call extensions will be automatically added to mobile adds starting from 6th February, 2017. A mail in the regard has been sent to advertisers by Google. Though many advertisers haven’t received the mail.
Google will pick the phone number from the landing pages of the advertisers and use it as the call extension in the mobile ads. Google is making this change on its own on the ground that mobile search may drive more calls to businesses than using only the landing pages.
Not all advertisers may approve of this step. Many advertisers don’t want to pay for calls made through the mobile search and some may just want to capture leads from their landing pages. It is possible to opt out if you don’t want the call extension to be added to your ads using the follow steps:
- Go to Ad extensions tab
- Select “View: Automated extensions report”
- Go to “Automated extension options (advanced)”, and click on “Edit”
- Select “Do not use specific automated extensions for this account”