Google To Add Links To Book Tables, Doctor’s Appointments Or Order Food And More!

May 8, 2015 | 1,624 views | by Ritu Sharma
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Google has rolled out a new way for businesses to add links to how their customers can order food delivery, reserve tables, and book appointments through Google Search and Google Maps.

This new feature will likely be built directly into Google My Business but for now, if one may want to participate can fill this form.

Google said that when this feature is enabled on a business’s Google My Business dashboard, the searcher will see a link to a third-party booking and ordering service, where they can complete their order or reserve their table.

This is a picture of how the interface will look for the searchers:

links image 1 Google To Add Links To Book Tables, Doctor’s Appointments Or Order Food And More!

Bing recently enabled a similar feature for online delivery orders for restaurants in their local results as well.

Google said the links to booking options will appear automatically for eligible businesses. Currently there is no way to specifically request this service for your business.

Linda Buquet posted more details about this new feature on her forum including these useful FAQs:

Q) Which partners are included at launch?
A) Grubhub, Eat24, Delivery.com, BeyondMenu and MyPizza.com

We’ll add more partners gradually. Content partners can express interest in joining the program using this form.

Q) Can a business owner add a custom action link or request inclusion?
A) No, right now, business owners cannot add custom links. If a business has an existing relationship with one of our content partners, action links to that partner should appear for that business.

Q) Can a business owner request the removal of an action link?
A) Merchants can reach out to our merchant support (Help Center link) and our support staff will assist in removing the action link from their business listing.

Q) What if multiple providers have content for the same business?
A) If ordering from a restaurant is possible via more than one provider, the results will include all providers — when you tap the “Place an order” link, all available merchants will show.

Q) Are Google Login and/or Wallet requirements for this feature?
A) No, these are not requirements.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.