Oct 3, 2014 113 reads by Ritu Sharma

Marketers have a reason to be delighted! Google has decided to add more verticals to their dynamic remarketing ads, a decision which is sure to add zing to their marketing activity. The verticals include real estate, hotels, flights, classifieds, finance, education, jobs and auto.

Remarketing ads are the dynamic ads featuring products a visitor has previously seen on the company's website. The idea is to remind the potential customers about the product. Google can create dynamic remarketing ads for merchants automatically as well.

The system works in these steps:

  1. Marketers create a feed including all their products or services, along with details about each item. The variables may include unique ID, price, image and more). The system pulls the details from the feed into the dynamic ads.
  2. Feed is uploaded to the business data section of the shared library, unless the account holder is a retailer. People in retailer category need to upload the product feed to the Google Merchant Center.
  3. Dynamic remarketing tag with custom parameters is added to all pages of the website. Role of the tag is to add website visitors to remarketing lists and link them with the unique IDs of the feed items viewed by them. You can pick the tag in the Audiences section of the Shared library.
  4. Dynamic ads are made in the Ad gallery. Layouts in a slew of sizes and formats for modern platforms, including HTML5 for mobile devices are used by these ads.

Experts opine that remarketing ads have been quite impressive in wooing the visitors. The system also features the real-time bidding algorithm.

Google to Add More Verticals to Remarketing Ads!, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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