Google Adds Breadcrumbs in SERPs?

Jul 17, 2009 | 2,512 views | by Navneet Kaushal
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It was recently noticed that Google had used breadcrumb data in its search result's URL area. This means that Google is trying to read and understand breadcrumb data.

Here's the screenshot:

Breadcrumbs Google Adds Breadcrumbs in SERPs?

Interestingly, in the above example, the structure of the page title is quite similar to the breadcrumb structure. Therefore, if you're not using breadcrumbs in the architecture of your website then it is time that you start using them.

However, Rob Hannond who noticed this first disclaims that if this is because he has CustomizeGoogle Firefox extension turned on instead of this being Google's output?

4.thumbnail Google Adds Breadcrumbs in SERPs?

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Adds Breadcrumbs in SERPs?
4.thumbnail Google Adds Breadcrumbs in SERPs?