Google announced on Google+ that conversion columns are now available for final URLs in Google AdWords.
Google said, “Get a better understanding of your website performance with conversion metrics for final URLs. Starting this week, advertisers using final URLs https://goo.gl/7EwLmG will have new columns in the final URLs report in the Dimensions tab. The new columns will include the following conversion metrics:
+ Conversion Rate
Learn more here.Google Adds Conversion Column Metrics To AdWords Final URLs Reports!,