Google has added a few new features to the Keyword Tool that was released back in September 2009. This news was announced on the Google AdWords Blog. The said new features were added as a response to the feedback from the Google AdWords community. The feedback was that the users wanted more keywords that are better targeted to their account and searches. Also, features like better filters, the ability to star keywords, and copy them as text; are added.
With the new updates, the users can filter and refine the keyword list in three new ways:
- Choose specific terms to include or exclude from your keyword list.
- Use the ‘More like these’ button to search for terms that are similar to the specific keyword ideas you've selected from the table.
- Get only results that include the exact words or phrases (and their close synonyms) you’ve typed in the search box.
The feature that allow users to star keywords gives the ability to review the starred keywords in the “Stars” panel, on the left side of the tool later when they are done searching for keywords. This means the users' search for new keywords is not disrupted as they can go on marking the ones they think are important (and the tool remembers them for them) while they are still searching for more. It works like a bookmark for keywords.
The selected keywords can also be viewed as texts (text form) with the 'view as text' button. This will let the user to easily edit, copy and paste them in a spreadsheet or AdWords Editor.
Google also invites more feedback, by providing a spreadsheet, from the users and promises to continue improvising the tool in time. Keyword Tool users and particularly the ones who gave the feedback must be glad without a doubt, now that there is a friendlier keyword search and better results for them.