Recently, Google announced the addition of two more features to its local search results – Google Suggest & Local News. There are two more, worth talking about:
The first announcement is that Google Suggest has been launched internationally. We have already talked about this interesting feature in our previous post.
The second announcement is the expansion of Local News. This new feature is now available to users in the UK, India, and Canada. They can view this section automatically on the Google News home page. In case, you can't view this feature just add it by using the "Personalize this page" tool.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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I really like the depth to which you showed the impact of this. It’s significant despite some of the gaps, including the lack of local inserts with singular terms vs. Plural that seem more likely to generate the 3 and 10 packs. The ranking worls is a rough ride already and will only get crazier if the regular natural results go local this way. Maybe they should if user intent can be determined a great deal. I’m all for giving engines some room to be wrong sometimes. As they move to the natural waters, there may be a danger of publishing down valuable results if they decide to display both national and local listing for a non-geo term. Now that will be interesting.