Google recently announced the addition of product ratings in the form of review counts and stars on Product Listing Ads in the Google search results. Product reviews help shoppers in making wise purchasing decisions.
This 5-star rating system represents aggregated rating and review data for the product which has been compiled from multiple sources including third party aggregators, merchants, editorial sites as well as users.
These ratings will help in differentiating the products across google.com and google.com/shopping. It will also assist merchants in driving more qualified traffic through Product Listing Ads. When tested initially, product ratings helped in increasing click-through-rates of Product Listing Ads.
How to enable product ratings on your Product Listing Ads?
Product ratings are available to merchants who are targeting the United States and choose to share their entire product review content with Google, either through an approved third party aggregator or directly.
Google also mentioned that it is offering a grace period to merchants from late July to October, 2014 so that they get enough time to share their review content. The product ratings will be allowed to be shown across all Product Listing Ads where the product review data is available during this grace period. After the end of the grace period, only product ratings for products from merchants who share their reviews with Google will be shown.
One of the several extensions that Google may show with Product Listing Ads is product ratings. Thus if a product has reviews, it does not mean that it will always show ratings.
How to share your review content?
For enabling product ratings on your Product Listing Ads, you can submit your review content to Google by simply completing the product ratings form.
The feature is only available in the U.S. but will soon be open to users of other countries as well.Google Adds Product Ratings to Google AdWords PLAs in the U.S.!,